Open Instagram, and look at the bottom right hand side of any post. There's the Michelob Ultra Logo.
Turns out, tapping that save ribbon tells the algorithm you want more of that content. So we turned that into an initiative for women's sports. Because when you hit save on women's sports, you can see more of women's sports. Which leads to more exposure, funding and opportunities.

Recognition:
Cannes Lions: 2 Silver 1 Bronze
D&AD: 2 Graphite, 1 Wood, 1 Shortlist 
One Show: 1 gold 2 silver 1 bronze 
Clio: 1 Gold 1 Silver
Webby: 1